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Indian tv stars are more popular with NRIs than at home.
It’s happening — slowly. Earlier, tech companies would launch their new gadgets in India very late. Not any longer.
Ask Ajit Thakur, general manager, Life OK, says, “We are returning to our original format, where the contestant courageously reveals details of his life.
The protagonist is stronger, and differentiated. She is no longer just about pacifying the mother-in-law, and mothering her growing-up children.
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