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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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More to sports than just cricket

The broadcasters have a new focus: Sports channels for non-cricketing sports.

Business in league with new sports

The growth is primarily due to the birth of new sports leagues – Indian Super League (ISL), Pro Kabaddi League, World Kabaddi League, Champions Tennis League and Indian Premiere Tennis League (IPTL). FIFA was a big influence on the growth in TV spends.

Star India to launch new Tamil GEC - Vijay Plus

Star Vijay General Manager K Sriram confirmed that the new channel has been named Vijay Plus.

Star World Launches A Robust Marketing Campaign To Promote The New Weekend Innovation – Amazon.In Presents Star World Weekend Binge

Says a STAR Spokesperson “Star World Weekend Binge will mark a new beginning and set a new trend for consuming content in India and to support this innovative initiative, we have ensured that no stones are left unturned with the marketing of this property. Our objective was to create a differentiated marketing campaign and developing a mascot like Binge Baba is a step in that direction. The character has already gained popularity amongst our core target audiences on digital and we are very excited with the positive response and sentiments that are being built for this weekend innovation of ours.”

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