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GEC Watch: As ratings dark period begins, Star dominates weekdays, Zee TV on a high

Star Plus continued to dominate weekday programming with five shows in the top 10 list. Colors and Zee TV had two shows each while SAB TV’s ‘Taarak Mehta’ returned to the top 10 list.

ICC World Cup 2015 was watched by 635 million viewers in India

Uday Shankar, CEO, Star India said, "ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever, and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers."

HotStar app uses cinema advertising in a big way - Interactive Television Report

HotStar, the latest app on the block also used cinema advertising as a tool to effectively reach out to their TG.

India World Cup matches deliver a boost for Star’s Hotstar app

Ajit Mohan, head of digital at Star India said, “Growth around digital on sports is massive and we’ll be looking at crossing these numbers with the IPL. The primary destination for the IPL will be Hotstar. Since the IPL is daily, we have an opportunity to build a habit on mobile.”

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