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Media planners said the official broadcaster Star India may not see any significant impact in term of ad sale revenues for the final as it would have been left with little inventory. However, the final match may see a drop in interest back home.
Media planners say ad rates will continue to hover in the region of about Rs 20 lakh per 10 seconds, the rate during the semi-finals
Most India games have been played during the weekends and at more favourable times of the day, resulting in higher viewership.