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The ‘Mauka’ campaign has also met with great response online and on social media from fans across going viral with over 28 million views online as of Friday.
Uday Shankar and his team at Star India have roped in more brands as partners to make the ICC Cricket World Cup 2015 one of the biggest revenue generating sport event in India.
Sanjay Gupta, chief operating officer at Star India, said the tournament has been exceptional for them. “Star is offering multiple opportunities to suit advertisers with varying budgets and objectives. On the back of different feeds, Star has created sponsorship and spot buying options for English, Hindi, HD feed, among others."