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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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Team India's winning streak draws more brands to World Cup

The Indian team has retained its winning performance in the ICC World Cup 2015 by reaching the semi-final stage of the tournament. We had earlier reported marketers were looking to pump in money after India qualified for the quarter final stage.

10 million users in 40 days: Hotstar takes digital media world by storm

Star India COO Sanjay Gupta explains, "In India, bandwidth issues are very common. So, with Hotstar, which has been developed specifically for mobile, we resolved these by making it possible to operate even at as low as 50 kbps. If the bandwidth decreases, the app will start providing only audio, but the streaming will not stop."

The World Cup in 4K

Watching a broadcast in four times the HD resolution with TATASky's 4K set-top box is a lot more enjoyable, but only if you own a 4K television.

Star India's 'Mauka' mania inspires creative videos

As is the trend nowadays, after every India match Star launches a ‘Mauka’ video, the world also partakes in the Mauka Mania and creates a piece of its own.

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