Mumbai, 28th May, 2018: StarPlus, India’s leading general entertainment channel, embarks on an exciting new journey with a fresh look, brand identity and a variety of exciting new shows. The channel has always stood for thinking anew and sparking new conversations in society. In keeping with the same thought, StarPlus is revamping itself - presenting an array of new, diverse shows that reflect today’s young contemporary India. This new StarPlus will not only excite the viewers with its variety of emotions but also give them a new perspective on relationships and life. Nayi kahaaniyan jinmein hain kuch nayi baat.
In its new avatar, the channel will offer a wide variety of content across genres, with shows and characters that will evoke a range of emotions and will appeal to the family as a whole. The chance of winning on the basis of one’s common sense in Sabse Smart Kaun is bound to get the viewers excited, while the story of Kullfi, a young girl in Kullfi Kumarr Bajewala will tug at one’s heartstrings. Audiences will be charmed by the innocence of Mariam from Mariam Khan - Reporting Live, while the boy next-door Radhey from Krishna Chali London will sweep them off their feet with his idea of romance.
Speaking about the transition, Sanjay Gupta, MD Star India says, “StarPlus has been setting new benchmarks in the industry for the past two decades. With this new StarPlus, we are once again creating a new world of entertainment for today’s young and aspirational India - offering a diverse range of characters and unconventional stories that will spark a new conversation in society.”
In keeping with the same spirit, the channel has also roped in one of the most talented and dynamic youth icons of the country, Alia Bhatt, as the face of the brand campaign.
The young and vivacious actress will feature in the new StarPlus song. She steps into the exciting world of the new StarPlus and experiences a multitude of emotions as she interacts with a variety of shows and characters. She takes the viewer along as she witnesses nayi nayi kahaaniyan jinmein hain kuch nayi baat
Alia Bhatt says, “What convinced me to associate with StarPlus is the similarity the brand & I share. We both give a lot of importance to our families, friends and relationships etc. and understand their importance”. She further added, "I am very excited about the new range of shows coming up on StarPlus with characters which are very real and relatable. Shows like Mariam Khan-Reporting Live, Kullfi Kumarr Bajewala and Krishna Chali London highlight relationships and emotions, while Sabse Smart Kaun is a unique concept which celebrates common people who use common sense. With these am sure StarPlus will continue to touch our lives in the same way like it has been doing for the last two decades.”
Sung by Sunidhi Chauhan and Chandni RMW, the StarPlus song has been composed by Ram Sampath and written by National Award winning lyricist Swanand Kirkire.
The new logo is the trademark red crystal star with the swoosh, now in gold dust signifying positivity, freshness and celebration of relationships.
The new brand identity captures the essence of a warm, beautiful and positive vision of the future.
Adding his magical touch, Oscar winner A R Rahman has composed the brand signature tune.
A R Rahman says, “While composing the sound identity for StarPlus, I kept in mind the need to create something memorable, inventive and creating a sense of warmth. The tone had to be young, uplifting and joyous while capturing the beautiful journeys of the variety of characters showcased on StarPlus.”
Viewers are definitely in for a treat with nayi nayi kahaniyan, nayi baat only on StarPlus.
About Star India:
Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 700+ million viewers a month across India and more than 100 other countries. Star generates 30,000+ hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.
The network’s entertainment channel portfolio includes Star Gold, Star Gold HD Star Gold Select, Star Gold Select HD, Channel V, Star World, Star World HD, Star World Premiere HD, Star Movies, Star Movies HD, Star Movies Select HD, Star Utsav, Star Utsav Movies, Star Bharat, Star Bharat HD, Movies OK, National Geographic, National Geographic HD, Nat Geo Wild, Nat Geo Wild HD, Fox Life, Nat Geo People, Nat Geo People HD, Nat Geo Music, Nat Geo Music HD, Baby TV, Baby TV HD and StarPlus, StarPlus HD India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include Star Jalsha, Jalsha Movies, Star Pravah, Maa channels (Maa HD, Maa TV, Maa Gold, Maa Music, Maa Movies, Maa Movies HD) and affiliate channels Asianet, Asianet Plus, Asianet Movies, Star Suvarna, Star Suvarna HD, Suvarna Plus and Vijay, Vijay Super. It is also present in the Indian movie production and distribution space through Fox Star Studios, an affiliate joint venture company.
Star India is making quantum leaps in transforming sports in the country by leveraging the group's strengths in superior content and audience engagement. Star's sports business has grown rapidly to 12 channel properties (Star Sports 1, 2, Star Sports Select 1, Star Sports Select 2, Star Sports Hindi 1; Star Sports HD1, HD2, Star Sports Select 1 HD, Star Sports Select 2 HD, Star Sports Hindi 1 HD; India’s first Tamil Sports channel Star Sports Tamil 1 and India’s first private FTA sports channel Star Sports First), making it the leading sports network in the country.
Star is set to drive the agenda on digital content consumption in the country with Hotstar, Star’s revolutionary digital platform that brings your favourite TV shows, movies and sports in one destination.
Star India is a fully owned subsidiary of 21st Century Fox.
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