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@StarSportsIndia’s #MaukaMauka campaign has consistently kicked build up to India game days with a video for the upcoming game as well as a follow-up revealed almost immediately after the game.
The Indian team has retained its winning performance in the ICC World Cup 2015 by reaching the semi-final stage of the tournament. We had earlier reported marketers were looking to pump in money after India qualified for the quarter final stage.
Star India COO Sanjay Gupta explains, "In India, bandwidth issues are very common. So, with Hotstar, which has been developed specifically for mobile, we resolved these by making it possible to operate even at as low as 50 kbps. If the bandwidth decreases, the app will start providing only audio, but the streaming will not stop."