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As is the trend nowadays, after every India match Star launches a ‘Mauka’ video, the world also partakes in the Mauka Mania and creates a piece of its own.
A STAR spokesperson said, “Team India is on a glory run and passionate fans have rallied around their heroes irrespective of time zones and schedules. With the team geared for the knockout phase, this world cup is set to be the biggest sporting spectacle in the country.”
Spot buys for the India semi-final will cost advertisers anywhere between Rs 18 to 20 lakh.