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Media planners say ad rates will continue to hover in the region of about Rs 20 lakh per 10 seconds, the rate during the semi-finals
Most India games have been played during the weekends and at more favourable times of the day, resulting in higher viewership.
Sharing his views on the media and entertainment sector, Star's Sanjay Gupta said that today the industry size is close to Rs 30,000 crore and the big challenge going forward will be on how to make it a Rs 300,000 crore industry. Gupta opined that the one fundamental issue that plagues the industry is that they have regulated the industry from a wrong perspective. “You need to get the capital to invest high, while creating innovation for consumers. That’s how industries have grown. However, that