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The first two matches of the ICC Cricket World Cup 2015, being telecast on eight channels across the STAR India network, recorded 101 million Indian viewers (extrapolating TAM data, CS4+).
The broadcaster Star Sports is looking to this tournament to bring in a lot of revenue through brand sponsorship.
Even as Star Plus dominated weekday programming with its 5 shows among the top 10, Zee TV strengthened its position with three shows in the top 10. Not only that, Zee TV’s ‘Kumkum Bhagya’ was the topper among weekday shows.