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India, Pakistan Cricket World Cup match creates TV history

Uday Shankar, CEO, Star India, said, “Nothing is bigger than the ICC Cricket World Cup and the Indian fans have shown their unflinching faith and passionate following for Team India as they began their World Cup campaign with a bang. As the country’s leading broadcaster, our efforts have been to showcase the best of cricket, have wider coverage, offer multiple languages and take the sport deeper by reinventing the viewer experience. With a host of innovations, we are committed to make this editi

GEC Watch: Colors bounces back to No. 2

All the Hindi general entertainment channels except Zee TV, Life OK and Epic gained viewership in Week 8 of TAM 2015. Colors returned to the No. 2 position again, pushing Zee TV to No. 3.

The third 'mauka': India Vs UAE

Star Sports has launched the third instalment of its 'Mauka' campaign to get viewers to tune into the India Vs UAE match on February 28. 'Can UAE do what Pakistan and South Africa could not?'

Newsmakers this past fortnight

Uday Shankar has always been a step ahead of his peers to ensure Star India is not just the market leader in terms of viewership, but also a trendsetter for ground-breaking technology.

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