Press Release

Battling for survival

5 January 2012

New adventure series featuring 22 participants starts tonight

Twenty two participants will star in the opening season of the adventure series Garnier Fructis PresentsSurvivorIndia, starting tonight. The contestants will have to start their journey from scratch, i.e. form a society, forage for food and find shelter in extreme weather conditions, all the while braving creepy crawlies and other creatures of the wild on a deserted island. Having already aired in 70 countries, the show's Indian edition tagline says it all - Jo tikega woh itihaas likhega - and only the fittest and most ruthless will survive and win.Nitin Vaidya, Business Head, Hindi Channels at Star India, says, "The series will see contestants battling for survival in do-or-die situations. We believe our viewers will live every moment of this exciting journey with our participants."ActressPayal Rohatgi, multi-millionaire hotelier Rohit 'Timmy' Narang and TV actressShilpa Saklaniare some well-known faces that will feature on the show, where they will be expected to wash clothes, clean ramps, eat plain food and live in the open, come rain or sunshine.To promote the opening season, the channel is replicating the Survivor experience live at Inorbit Mall, Malad today. The show airs tonight at 9 on Star Plus.

Show me everything from anytime

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

Imagine more
Id: 5523