Press Release

Channel [v] brings brand new season of ‘Gumrah’

5 July 2012

  Riding high on the success of its popular teen crime show, Channel [v] is all set to bring back a fresh new season of ‘Gumrah’ on July 9, 2012. Gumrah – Season 2 will now air daily (Monday – Friday) at 8 PM,and each episode will illustrate new spine-chilling crime stories. The show is co-produced by ALT Entertainment and Lost Boy Productions and will continue to be hosted by Karan Kundra.

Gumrah – End of Innocence was widely appreciated for its disruptive format and unique viewpoint of understanding the psyche of young criminals. The show stood out amongst a horde of other crime shows with its non-preachy approach and youth appeal. With the introduction of Season 2, Channel [v] takes the plunge again into the mysterious world of crime to explore the different moods and emotions that drive these young minds.

Prem Kamath, Executive VP & GM,Channel [v], said, “Gumrah deals with the issue of teen crime which is very intricately connected to society today. The show’s wide acceptance amongst viewers has proved the importance and relevance of this issue. With the accelerating occurrences of crime in our society by youth, it makes us even more responsible to tackle the problem perceptively. Through Gumrah, we aim to educate the people on numerous psychological reasons that instigate youngsters towards taking the path of crime. The idea is to educate both teenagers and their parents in understanding and handling these complex issues.”

Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said, “Gumrah as a concept has huge potential. The show has a direct connect with the audience as it is factual and relatable. The show is doing exceedingly well and it was only fair to give the audience more of what they like. Gumrah Season 2 will live up to its expectations and envisage a success story of viewership.”

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