Press Release

GEC Watch: Battle for No. 2 continues as Zee TV makes a comeback

9 March 2015

Zee TV and Star Plus were the only gainers in Week 9 of TAM 2015.

The see-saw battle for No. 2 position between Zee TV and Colors continued in Week 9 of TAM 2015 with Zee TV surging ahead of Colors. Zee TV and Star Plus were the only channels to add viewers.
According to data sourced from TAM subscribers for Week 9 of TAM 2015 (February 22 – February 28) for CS 4+, HSM markets, Star Plus maintained its leadership position. Life OK continued to be at No. 4 despite a slight decline in its viewership. SAB TV and Sony were at No. 5 and No. 6, respectively.
Star Plus recorded a gross viewership of 638 GTVM with a relative share of 26.41% (last week 636 GTVM).
Zee TV saw a huge jump in its viewership this week. The channel recorded 442 GTVM with a relative share of 18.29% (last week 418 GTVM).
A sharp decline in Colors’ gross viewership pushed the channel to No. 3. It recorded 418 GTVM with a relative share of 17.34% (last week 444 GTVM).
Life OK recorded a gross viewership of 312 GTVM and a relative share of 12.91% (last week 316 TVM).
SAB TV too lost a major chunk of viewership this week and recorded 265 GTVM with 10.97% relative share (last week 286 GTVM).
Sony also witnessed decline in its gross viewership this week. The channel was at 235 GTVM with relative share of 9.73% (last week 254 GTVM).
Big Magic dropped to 40 GTVM with a relative share of 1.66% (last week 47 GTVM).
Sony Pal recorded a gross viewership of 38 GTVM with a relative share of 1.57% (last week 39 GTVM).
Zindagi too witnessed a marginal decline and recorded a gross viewership of 20 GTVM and a relative share of 0.83% (last week 22 GTVM).
Epic recorded a gross viewership of 7 GTVM against last week’s 7.2 GTVM.
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)
Related Articles:
Show me everything from anytime

34 Top brands sign up for Vivo IPL 2018 on Star

The Co presenting sponsors are Vivo, Coca Cola and Jio

The associate sponsors are Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala and Asian Paints, Dream 11.

Future Group comes on board Star India as the 8th associate sponsor of Vivo-IPL 2018

Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018

India set to roar in unison with the launch of VIVO IPL 11 #BestVsBest Anthem

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star India have collaborated to co-create the campaign this year.

Chandrashekar Tiwari se Chandrashekar Azad tak

A celebration of fearlessness

Star Bharat announces the launch of Chandrashekar 

1 2 3
Imagine more
Id: 5868