Press Release

GEC Watch: Battle for No. 2 continues as Zee TV makes a comeback

9 March 2015

Zee TV and Star Plus were the only gainers in Week 9 of TAM 2015.

The see-saw battle for No. 2 position between Zee TV and Colors continued in Week 9 of TAM 2015 with Zee TV surging ahead of Colors. Zee TV and Star Plus were the only channels to add viewers.
According to data sourced from TAM subscribers for Week 9 of TAM 2015 (February 22 – February 28) for CS 4+, HSM markets, Star Plus maintained its leadership position. Life OK continued to be at No. 4 despite a slight decline in its viewership. SAB TV and Sony were at No. 5 and No. 6, respectively.
Star Plus recorded a gross viewership of 638 GTVM with a relative share of 26.41% (last week 636 GTVM).
Zee TV saw a huge jump in its viewership this week. The channel recorded 442 GTVM with a relative share of 18.29% (last week 418 GTVM).
A sharp decline in Colors’ gross viewership pushed the channel to No. 3. It recorded 418 GTVM with a relative share of 17.34% (last week 444 GTVM).
Life OK recorded a gross viewership of 312 GTVM and a relative share of 12.91% (last week 316 TVM).
SAB TV too lost a major chunk of viewership this week and recorded 265 GTVM with 10.97% relative share (last week 286 GTVM).
Sony also witnessed decline in its gross viewership this week. The channel was at 235 GTVM with relative share of 9.73% (last week 254 GTVM).
Big Magic dropped to 40 GTVM with a relative share of 1.66% (last week 47 GTVM).
Sony Pal recorded a gross viewership of 38 GTVM with a relative share of 1.57% (last week 39 GTVM).
Zindagi too witnessed a marginal decline and recorded a gross viewership of 20 GTVM and a relative share of 0.83% (last week 22 GTVM).
Epic recorded a gross viewership of 7 GTVM against last week’s 7.2 GTVM.
(Data sourced from TAM subscribers is based on TG CS 4+ years, HSM markets. All data are in TVM = Television Viewership in Millions)
(Relative share among Star Plus, Colors, Zee TV, Life OK, SAB, Sony, Big Magic, Sony Pal, Zindagi and Epic.)
Source: Bestmediainfo.com
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