Press Release

ISL can rival world's biggest soccer leagues, says Tendulkar

10 November 2014

 Cricket-obsessed India will embrace soccer like the rest of the world and the Indian Super League (ISL) could one day rival the sport's biggest competitions for popularity, cricketing great Sachin Tendulkar said on Friday.

The ISL launched in India last month and has so far attracted a host of notable names from European soccer, including former Arsenal midfielder Robert Pires and Italian World Cup winnersAlessandro Del Piero and Marco Materazzi.
Tendulkar, who is the leading run-scorer in Test history, co-owns the Kerala Blasters team which compete in the league and are managed by former England goalkeeper David James.
The diminutive batsmen believes that the game might one day emulate the national sport of cricket in his homeland.
"Football is definitely not as big as cricket in India but I see football getting really big in time to come," Tendulkar told a news conference on Friday.
"The response for the ISL has been incredible. People want to support football and football players in India and make it a big sport.
"Internationally the sport is really, really big. India has all the potential to make football as big as anywhere else in the world. But it's not going to happen overnight. It's going to require a mega effort.
"That's what we trying to do -- to give the players a platform to realise their dream. There's nothing better than scoring a goal or you play good football and the entire world is appreciating your talent," he added.
Tendulkar was speaking at the launch of his autobiography 'Playing It My Way' at Lord's cricket ground, having flown to London on Friday morning after attending the Blasters' 1-0 home win against FC Goa in Delhi the previous night.
He enthused about the atmosphere at the league game and so far the ISL's mix of celebrity owners and high-profile players has attracted large crowds, and the gaze of the world's media, during its inaugural season.
The league, which is bankrolled by India's Reliance Industries, Rupert Murdoch's Star India and sports management group IMG, has further links with cricket as Tendulkar's former team mate Sourav Ganguly and current India captain Mahendra Singh Dhoni also own ISL franchised clubs.
Source: Timesofindia.indiatimes.com
Related Articles:
Show me everything from anytime

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

Imagine more
Id: 6588