Jagran Solutions, India’s leading brand activation agency that provides marketing services & experiential marketing solutions launched Life Ok’s newest show ‘Mahakumbh’ in the holy city of Varanasi amid press & local people of the city.
Having executed a large number of shows for leading entertainment channels, Jagran Solutions bagged this account on the merit of executing events of such stature numerous times.
Serial Mahadev has been successfully running on Life OK for almost three years. For its replacement, the channel was looking for something related to “mythology” genre itself. That’s how ‘Mahakumbh’ came into existence. Keeping huge expectations out of the show that features Gautam Rode as Rudra, Life Ok wanted to launch the show in Varanasi as the city makes a perfect fit for launching such a show.
Jagran Solutions took the onus of creating & executing the event & press conference at two different venues in the city. Press Conference was held at Hotel Clark while the event took place at the bank of holy Ganges. In the evening the entire star cast of the Mahakumbh visited the ‘Dashashwamedh Ghat’: main ghat in Varanasi on the banks of Ganges River. A ‘riverside set up’ structured with Mahakumbh branding on backdrop and panels complimented the look of the ghat which witnessed an hour long Ganga Puja and Ganga Aarti.
Manoj Tiwari: one of the leading star of Bhojpuri films participated in singing some local folk songs at the stage. The entire star-cast of the show attended the ceremony from the stage. From Dashaswamedh the crew visited Raj Ghat to try some local food and addressed the local media. Attended by stars of television show, the event was covered by leading news channels like Aaj Tak, ABP News, India TV and Saharan News.
Jagran Solutions COO Pawan Bansal said, “This is the second time we have launched a product at the ghats of Varanasi. A show like Mahakumbh is made to appeal to the core audience of tier 2 cities. The event witnessed holy performances via various artists including Actors & Crew members of the show. The highlight of the event was larger than life Ganga Arti which made the backdrop for launching Mahakumbh.” The show teasers are already on air & company has received a very encouraging response from the launch.