Press Release

Life OK explores faith in God in new show ‘Kalash – Ek Vishwaas’

23 March 2015

The channel has associated with Ekta Kapoor for this fiction drama, which premieres on March 23, and will air every Monday to Friday at 8.30 pm.

Life OK is all set to launch a new show, ‘Kalash – Ek Vishwaas’, which captures the underlying faith of an ordinary girl, Devika, in Maa Ambe and who believes that she has God to lean back on at all times – good or bad. The show explores the facet of an unconditional relationship that Devika shares with Lord Ambe.
‘Kalash – Ek Vishwaas’ will premiere on Monday, March 23, 2015 at 8.30 pm and will air every Monday to Friday.
Producer Ekta Kapoor from Balaji Telefilms said, “The show traces the journey of Devika’s love, faith and belief in her God, who she considers to be her friend and confidant. She draws power from Maa Ambe to ward off negativity from her life and fight injustice. It is an attempt to bring alive the thought that strength and belief in God is much higher than all the cosmic energies put together. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline.”
Commenting on the show, a Life OK spokesperson said, “‘Kalash – Ek Vishwaas’ draws relevance to the current state of affairs of women in our country and re-instills the fact that the supreme power does exists. The show explores an unconventional relationship between God and a devotee, further strengthening the bond of faith. The story of Kalash comes from several real life instances and experiences from the lives of our consumers, whose relationship with God is based both on fear and faith. We chose to highlight the positive feeling of faith as it gives one hope and confidence to survive. The show is definitely something to watch out for its extremely well-crafted characters and gripping storyline.”
Source: Bestmediainfo.com
Related Article:
Show me everything from anytime

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Times Internet, Star India Partner To Distribute IPL On Digital in India

Sanjay Gupta, Chief Operating Officer of Star India, "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience.''

Imagine more
Id: 5500