Press Release

STAR India invites advertisers to ‘Go Tapeless’ with STAR Content LIVE

7 February 2012

Provides its business partners a tapeless TV commercial delivery service which is Faster, Cheaper and Greener

    In yet another game-changing move, STAR India has launchedSTAR Content LIVE,an industry first where the network will provide its advertisers and business partners a tapeless TV commercial delivery service which isFASTER, CHEAPER & GREENER.

STAR Content LIVEis a digital solution that enables the advertisers to deliver their TV commercials for telecast across the STAR Network. This service will enable better cost & time efficiencies across the value chain and is a tapeless end-to-end workflow that is safe for HD and SD digital advertisement distribution. STAR Network has always been extremely conscious of its carbon footprint and this initiative also forms an integral part of the movement to reduce the same by terminating the use of tapes for all TV commercials telecast across the network.

WithSTAR Content LIVE, the advertisers can turn around their campaign FASTER by instantly uploading their TV commercials. It is CHEAPER because it helps save costs incurred on betas for multiple campaigns, edits, languages and channels. It is also a GREENER option that helps reduce carbon footprint.

Announcing this as an industry FIRST,Kevin Vaz, President, Ad Sales, STAR India Pvt. Ltd.said, “At STAR, we believe that receiving tape-based commercials from advertisers is riddled with time and cost inefficiencies. The order-to-air cycle is slow and involves logistical and preparation costs such as purchasing tape, dubbing, shipping, digitising again for play-out etc. It is also vulnerable to outside factors such as custom hold-ups, traffic etc. which can further delay the process. Going tapeless, in addition to being a greener option, also eliminates many of these inefficiencies. We are sure that our advertisers, business partners and eventually the whole TV broadcast industry would move to this digital solution sooner rather than later.”

Advertisers on STAR Network can avail of this service by delivering their commercials using any one of the following three options:

Option 1:Upload commercial as a file onhttp://content.startv.com/tvcvia the internet.

Option 2:Drop the commercial in a returnable hard drive at the STAR TV Kiosks located in Mumbai, New-Delhi and Kolkata.

Option 3:If the commercial is being compiled at a Prime Focus studio, the studio can pick up the final files from the edit suite itself.

For more on this game-changing initiative, the advertisers and business partners could visitwww.startv.com/ContentLiveor contact the STAR Ad Sales Team.

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