Announces a host of broadcast innovations and firsts to make this a ‘Cup for All’
- The World Cup, for the first time ever, to be broadcast in 6 languages across the STAR Network
- A world first broadcast of cricket in 4K - the next level of broadcasting
- Special content and analytics plan to build 24x7 engagement with the fans for the World Cup
- STAR Sports HD 3, the first ever all Hindi HD channel and STAR Sports HD 4, to be launched in the lead up to the World Cup
- 13 captains, 20 World Cup winners and 26 World Cup semi-finalists to feature on the commentary and expert panel
Nothing is bigger than the World Cup, and STAR India is set to make the ICC Cricket World Cup 2015 even bigger and better by rolling out an ambitious broadcast plan that will bring World Cup action to fans in India in a way never seen before. The leading sports broadcaster will drive a host of innovations and firsts to ensure this edition of the flagship tournament of cricket is a ‘Cup for All.’
STAR India will broadcast the ICC Cricket World Cup 2015 in six languages, making it far more inclusive than any other sporting tournament on television. This will be the first time that the World Cup will be telecast in Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. STAR India will further revolutionise sports broadcasting in the country, as it is all set to broadcast certain select matches, including India’s opening tie against arch-rivals Pakistan, in the ground breaking 4K format. This will be the first ever global broadcast of cricket in 4K.
Announcing the initiatives, Sanjay Gupta, Chief Operating Officer, STAR India said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90% of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at STAR, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.”
STAR will also add two new HD channels to its sports portfolio, STAR Sports HD 3 and STAR Sports HD 4, as a lead up to the ICC Cricket World Cup 2015. STAR Sports HD 3 will be an all-Hindi HD channel, a first for sports broadcasting, taking the game closer to the cricket loving audience across the country.
With an aim to bring the best of World Cup action through the best of experts, STAR Sports’ commentary panel will feature 13 World Cup captains, 20 World Cup winners and 26 World Cup semi-finalists. The likes of Allan Border, Kapil Dev, Wasim Akram, Shane Warne, Mark Waugh, Graeme Smith, Ian Botham, Rahul Dravid, Sunil Gavaskar, Saurav Ganguly among others will add to the viewing experience with their expert insights and analysis during the ICC Cricket World Cup 2015. To take the viewer experience to the next level, STAR will launch a state-of-the-art studio in Mumbai to present the pre and post-match analysis, expert comments and insights like never witnessed before.
With the best teams and the best players in ODI cricket set to wage the biggest battle on the most spectacular stage, STAR will build the spectacle for the millions of fans and capture all the on field and off field action to keep the viewers one step ahead of the game. Never seen before player analytics across 4000 hours of match footage, ball-by-ball data from 600 matches (ODI data from 2010-till date), 200 players and 14 venues will be analysed in new look graphics, keeping the fans engaged 24x7 during the ICC Cricket World Cup 2015. For the first time ever, technologies mounted on sunglasses and wickets will be used during practice sessions to showcase what the players see while batting and bowling, bringing the viewers closer to the game. Drone cameras to give an aerial perspective of the majestic stadiums will be used for the first ever time for the ICC World Cup.
starsports.com, the country’s most popular sports destination online, will offer live streaming and 24x7 video-on-demand accessible through the Web, WAP and Apps on 200+ devices, all of which will contribute towards making the action from the ICC Cricket World Cup 2015 easily and readily available.
Apart from a host of broadcast innovations, STAR India is also offering an unprecedented number of advertising options for advertisers all across the country. STAR has created multiple sponsorship and spot buying options tailor-made for different feeds allowing advertisers for the first time ever to buy different cuts and air creatives in different languages to target their audiences more sharply. The ‘Cup for All’ has got an overwhelming response with several first-time advertisers like Nestle, Marico,Yepme.com, Paytm, Raymonds, Pidilite, Lloyd and others signing on along with the usual cricket partners.
STAR India’s marketing blitz started with the film with Sachin Tendulkar, invoking India to ‘Chase the Dream’ to win the World Cup again, the most coveted prize in International cricket. The broadcaster’s World Cup campaign, #wontgiveitback followed the film, reflecting the young nation’s attitude and mood for the World Cup. The nation’s rallying call to Team India #wontgiveitback has created high buzz and conversations online.
With the intent to make this World Cup bigger and better for the die-hard Indian cricket fans, STAR India is committed to telecast every stroke played, every searing performance and every memorable moment of the World Cup in a manner never seen before, taking its coverage of the tournament to a new level.