Press Release

Star Plus and Amitabh Bachchan come together after 15 years!

25 September 2015

 “Together, we can do so much more!” Amitabh Bachchan and Uday Shankar

This is the thought which has inspired STAR India and Amitabh Bachchan to collaborate once more, after 15 years, on an ambitious project titled "Aaj Ki Raat Hai Zindagi". The stalwarts have come together to once more change the grammar of creativity and entertain and inspire a nation.
Amitabh Bachchan in a never-been-seen avatar over the past 4 decades

Content that has never been seen or heard of on Indian television

Said Uday Shankar, CEO, STAR India, “Our vision has been to inspire a billion imaginations and we have aimed to do thatwith every content offering we bring forth as a network. With Aaj Ki Raat Hai Zindagi, we have once again collaborated with the biggest superstar of the country Amitabh Bachchan for a unique project on Indian television that will not only entertain but also inspire individuals and leave them with a reason to smile.”
Added Amitabh Bachchan, “Having started my television journey with STAR India, I was always looking to associate with Star Plus again. However I was keen that we come together for a befitting show that carries forward the legacy. When I heard about Aaj Ki Raat Hai Zindagi, I instantly connected with it. I genuinely believe that media is a powerful vehicle to inspire change but we have to achieve this in an entertaining manner. What I love about this show is that it is a thoroughly entertaining show, but has its heart in the right place. I am really looking forward to it.”
Maruti Suzuki presents Aaj Ki Raat Hai Zindagi powered by Cadbury Dairy Milk coming soon on STAR Plus
The show will also be available on hotstar.
Show me everything from anytime

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Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

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