Press Release

SWPCurtainRaiser: TV’s biggest shows will have season openers on Twitter India for the first time

24 September 2014

UPCOMING INTERNATIONAL SERIES FROM STAR WORLD PREMIERE’S FALL CALENDAR TO DEBUT ON TWITTER BEFORE TV TELECASTS

Opening Episodes of the latest seasons of Homeland, Sleepy Hollow and Modern Family to premiere

24 Sept, 2014 - For the first time in Indian broadcasting history, Star World Premiere HD will raise the curtain on its highly-anticipated and biggest TV shows from its upcoming fall calendar on Twitter before they debut on Television. Bringing to Indian viewers a never-before-experience, the channel will showcasea number ofcomplete premiere episodes nationally on Twitter.

Twitter will continue to host premieres of the much awaited shows, the first of which aired yesterday after a public poll on the platform. The public poll saw Sleepy Hollow (S2 E1) emerge as the people’s choice and was showcased to a number of great reviews. Viewers will also get to see the biggest shows including Homeland (S4 E1) and Modern Family (S6 E1), before its television debut in India. The premiere will also be hosted on the Star World Premiere HD’s official website - www.swphd.com

Star World Premiere HD will showcase 24 of the most popular international television series this fall season starting September 23rd. With shows ranging from drama to sitcoms, the channel will showcase the latest series from the world within hours of its international airing.

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Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

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