We believe it’s important to be where people are. For a lot of consumers, on-demand content and the time they spend on their personal devices is an addition to all the other screens available to them. Hotstar is an expression of our desire to lead and shape digital consumption by creating a world-class service that delights this younger audience.
Launched in early 2015, it is one of India’s most downloaded apps and has attracted more than 350 million followers on the back of a highly evolved video streaming technology and high attention to quality of experience across devices and platforms.
Hotstar has secured top spots on the Google Play Store as well as the Apple App Store and has consistently been named among the most popular apps on both platforms since its launch.
Setting its sights on shaping the connected TV experience in India, Hotstar took the top spot on iTunes as Apple TV’s App of the Year for India 2016. After being available on Chromecast, Hotstar had a breakthrough year in which it continued to lead and disrupt the Indian marketplace.
Hotstar is leading the charge not just with its content but also with its robust technology backbone. The platform has set new benchmarks in video quality that ensures continuous video playback even in the most network-constricted environment. Video technology optimisations have enabled device-adaptive video streaming that adjusts itself to deliver the best possible video quality with the available bandwidth, and Hotstar’s player technology ensures that there is never any compromise on audio-video quality. Addressing critical consumer pain points of high data costs and large-scale unavailability of broadband data, Hotstar allows people to download its content on Wi-Fi for offline viewing. Hotstar’s subscribers are not only able to reduce their mobile bills but also enjoy seamless streaming of their favourite shows and movies even when they are in patchy network areas.
Star Bharat aims to inspire the ‘average Bharatiya’ to chase their dreams by overcoming the fear that holds them back.
We create the most exciting, emotional, and phenomenal programming – thrilling the whole of India with our stories.
From Kabaddi to cricket and football, our sports go beyond just entertaining people – we encourage India to get active.
Our movies constantly redefine the possibilities of cinema. We want people to experience magic when they watch them.
