Sports

Unleashing the sporting revolution

How we get everyone to join the game

Sport is remarkable, not just for the unprecedented limits that it pushes an athlete to or the incredible stories that become a part of folklore, but its ability to unify people of different backgrounds and create a feeling of belonging among a large audience.

The Star Sports network is a home to a number of leading domestic and International sports with seventeen channels broadcasting premier sporting events which include cricket coverage under the purview of the International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), VIVO Indian Premier League (IPL) New Zealand Cricket Board, Bangladesh Cricket Board and Asian Cricket Council (ACC); Tamil Nadu Premier League (TNPL); Karnataka Premier League (KPL); Caribbean Premier League (CPL); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL) Hero I-League, Hero Super Cup, Premier League, Bundesliga; Badminton under Badminton World Federation (BWF) events, Premier Badminton League (PBL); Ultimate Table Tennis (UTT); and other premium sports such as Formula 1; Wimbledon, The French Open and US Open. 

 

PV Sindhu, the first Indian badminton player to win Olympic silver medal

Andy Murray at Wimbledon

Michael Phelps winning gold in Rio 2016

With our massive reach, we have used our varied platforms to both build a dedicated viewer base for many sports, and foster a culture that encourages people to participate in sports.

The results are for all to see – whether it’s a revival of interest in test cricket or the creation of a new space for an indigenous sport such as Kabaddi, viewership has soared. The focus on real time engagement with sport and a more comprehensive experience have allowed the audience to enjoy the sport on a more personal level. Assistance from channelled support, successful initiatives at grass root level and relevant placement of emerging sports on prominent broadcasting platforms are the building blocks for India becoming a multi-sports powerhouse.

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