Mr. Madhavan joined Star India in 2009 as its South Head. Under his leadership, the company has built a thriving regional entertainment portfolio. He has been the driving force behind Asianet’s growth as the undisputed leader in Malayalam with more than 50% of market share. Mr. Madhavan’s vision for the regional language network has led the company to set benchmarks in quality programming in South India, which is now being replicated throughout India. The channel is now present in over 100 countries. In the highly competitive Telugu Language market, Madhavan’s strategy has taken Star MAA to a leadership position in a short span of time.
Prior to his media career, Mr. Madhavan was in the banking and corporate finance sector. In 1999, he joined Asianet Communications Ltd. as Director and took charge of the company as the MD and CEO in 2000. He is President of Indian Broadcasting Foundation (IBF).
He is a post graduate in Commerce from Calicut University and Certified Associate of Indian Institute of Bankers (CAIIB).