Star Leadership

Imagining the Future

Uday Shankar our Chairman & CEO and Sanjay Gupta, MD, have spearheaded an expansive journey for Star India. Under their leadership, we’ve grown into India’s largest media company – an exciting creator of compelling content.

Uday Shankar, President - 21CF Asia & Chairman & CEO - Star India

Uday Shankar is the President of 21st Century Fox, Asia and leads the group’s video businesses across the region. He is also the Chairman and CEO of Star India. Since taking the reins in 2007, Uday has made a series of bold moves and pioneered the transformation of Star into a diversified media company.

“We believe that we can stimulate people's ability to imagine”

Uday Shankar, President - 21CF, Chairman & CEO - Star India

These include leading initiatives in distribution through Media Pro, movies through Fox Star Studios, regional and local language television through Asianet and Maa TV, and consolidating sports broadcasting operations through 21st Century Fox’s acquisition of its joint venture with ESPN, setting up Star Sports as one of the largest sports broadcaster in the country. Under his leadership, Star has also made strides in disrupting the digital landscape with the launch of Hotstar. These moves have, and continue to, set the pace for the rest of the industry.

An M.Phil graduate, specialising in Economic History, from Jawaharlal Nehru University, Delhi, Uday began his professional life as a political journalist. Prior to Star, Uday was the CEO and Editor of Media Content and Communications Services, which operated Star News. He was also Editor and News Director at the TV Today Group, where he led the launch of Aaj Tak in 2000 and Headlines Today in 2003.

In addition to his leadership of Star, Uday is a leading voice of the media and broadcasting industry in the country, shaping reforms for the industry and its consumers. As the former President of the Indian Broadcasting Federation (IBF) and the current Chairman of the FICCI Media & Entertainment Committee, Uday has been at the forefront of landmark changes in self-regulation and pushing access for consumers to digitized distribution.

Sanjay Gupta, Managing Director

Sanjay Gupta is the Managing Director of Star India. He joined us as the Chief Operating Officer in 2009. Under his leadership, we’ve been on an expansive journey – one we’re still on – having grown more than three times in revenue.

“We challenge status quo in everything we do”

Sanjay Gupta, Managing Director

Sanjay has been key to our growth story by continuing to explore new content genres, introducing multiple platforms for content delivery, spearheading the growth of HD and expanding the portfolio of our channels through a series of new launches. Sanjay also brought in a fresh perspective to Hindi General Entertainment, when he led the refresh of Star Plus brand identity. He has been instrumental in our endeavor to create a multi-sport nation through the relaunch of Star Sports and giving the country its second and third sports in Kabaddi and Football.

Sanjay's working style contributes to our culture of challenging status quo. This has led to making us India's first media company with a completely digitized back end, introducing multiple technology initiatives and enabling digital video delivery with and Hotstar. And Sanjay isn’t stopping there.

A post graduate from IIM Kolkata, Sanjay has more than 20 years of experience across various aspects of marketing and sales in major consumer industries. Before Star, he was the Chief Marketing Officer of Bharti Airtel, running marketing, sales and distribution for India's leading mobile services operator. Prior to Airtel, Sanjay worked at Hindustan Unilever for 16 years, where he led the marketing activities for two of the company's largest segments, Oral Care and Home Care. Sanjay is always searching for new efficiencies, embracing new technologies and helping us tell the stories we’re loved for.

K Madhavan, Managing Director (South)

K Madhavan is the MD of South Business, Star India since 2016. His pioneering efforts have led to the development and growth of the entire television market in the South region.

“Impact to me is getting results and for that one needs to inspire one's team and consumers at the same time”

K Madhavan, Managing Director (South)

He currently oversees the business ventures of Star in four southern states and a portfolio of regional channels in Malayalam, Kannada, Tamil and Telugu.

Madhavan has been instrumental in transforming Asianet as the undisputed leader in Malayalam by acquiring more than 50 percent of the market share. Under his trusted leadership, the channel has been taken to more than 100 countries.

Madhavan believes in the entrepreneurial culture. His vision has led us to set benchmarks in quality programming in the South, which is now being replicated throughout India. Prior to his media career, Madhavan was into banking and corporate finance. In 1999, he joined Asianet Communications Ltd. as Director and took charge of the company as the MD and CEO in 2000. Madhavan joined Star as South Head in 2008 after Star acquired Asianet. He is also Director of IBF and the President of Kerala Television Federation.

Madhavan's leadership style has proven invaluable in growing the South business of Star.

Sanjay Jain, President & Chief Financial Officer

Sanjay Jain is President & Chief Financial Officer of Star where he leads financial planning, M&A, tax, treasury, forecasting and investor relations. Sanjay joined us in 2005 as Deputy CFO and has been part of our biggest transformations over the years. He conceptualised and implemented the transition of operations from Hong Kong to India – a turning point in our journey.

“It’s about keeping innovation at the center of everything we do and creating greater shareholder value”

Sanjay Jain, President & Chief Financial Officer

Sanjay is drawn to the energy of Star, the vibrant work culture and the constant desire for innovation. His mantra of ‘work with speed and efficiency’ reflects in his contribution to the business acquisitions of Asianet, MAA TV and ESS Sports. In the recent years, he has made significant improvements in our day-to-day businesses by implementing SAP for financial accounting and digitizing the vendor payable process.

Prior to joining Star India, Sanjay was Vice President – Service Delivery at Genpact overseeing a team of 300+ employees delivering high end financial operations. He also spent considerable time with GE Capital Services handling various assignments in controllership, financial planning and analysis, acquisition integration, across continents.

Sanjay holds a CA from the Institute of Chartered Accountants of India.

“Our mission is to use the power of online video and our stories to bring a billion people online in India.”

Ajit Mohan, CEO, Hotstar

Ajit Mohan, CEO, Hotstar

As the leader of Star’s digital business, Ajit launched and built Hotstar which still remains one of the few streaming services in the world that bring together new local and international TV shows, movie premieres and live sports all on the same platform. Ajit joined Star five years ago where he led the Office of the CEO, from where he incubated, the company’s first streaming platform that brought live sports to digital consumers in India and abroad.

Ajit is championing Star’s ambition to use technology to re-invent the world of media and to build outstanding services for digital consumers. His career has been truly global, beginning with his work to create new telecommunication companies and services in Southeast Asia in the late 1990s to supporting the growth of media companies in the Americas and Europe in the next decade.

Ajit has a passion for public policy and believes in the power of democratic governments, enabled by a free media to trigger positive change in the world. Between 2008 and 2010, he spent two years as a Fellow at the McKinsey Global Institute creating a road-map for urban transformation in India, co-authoring 'India’s Urban Awakening: Building Inclusive Cities, Sustaining Economic Growth', still cited as the most credible study on how India can create a new cycle of matching rapid growth with renewal of its cities.

Ajit is an alumni of McKinsey and Company's New York office. His first degree was in Computer Engineering at NTU in Singapore where he managed to graduate without writing much code or designing any hardware that functioned. He is a graduate of the School of Advanced International Studies (SAIS) at Johns Hopkins University and the Wharton School at the University of Pennsylvania. He is an India board member of the Mobile Marketing Association and the Chairman of IAMAI’s Entertainment Sub Committee.

“Entertainment needn’t be mindless and should continue to inspire people towards progress and growth.”

Amit Chopra, President & Head – Ad Sales

Amit Chopra, President & Head - Ad Sales

Amit is President & Head - Ad Sales at Star. He is responsible for heading advertising revenues for entertainment, digital and sports.


Amit joined Star in 2013 to lead sales. A year later, he took on the role of Revenue Head, managing profits for distribution and ad sales. Post that, he was CEO of Entertainment at Star, overseeing the business delivery of our entertainment channels - drama and movie channels in Hindi, English, Bengali and Marathi.

In his prior role, Amit was instrumental in shaping the vision for ‘Hindustan’ - the third largest newspaper in India as the CEO of Hindustan Media Ventures. Under his leadership, ‘Hindustan’ earned its reputation of neutrality and progressiveness while being a profitable publication.

Amit studied engineering at Indian Institute of Technology, Kharagpur and holds an MBA from Indian Institute of Management, Ahmedabad. Post his MBA, Amit spent more than a decade at Hindustan Unilever Limited across marketing and sales.

“We’re witnessing an unprecedented demand for regional content in India and we’re poised to take things to the next level.”

Kevin Vaz, CEO, South Business

Kevin Vaz, CEO, South Business

Kevin Vaz is the CEO of South at Star, leading all of Star's business interests in the Southern states of Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and Telangana. Kevin's exceptional journey with Star started way back in 1996 and he has scaled new heights every year since then. He joined as Sales Executive and went on to became the Sales Manager in 2000. By 2009, Kevin was promoted as President – Ad Sales where he built the monetization engine that allowed Star to invest more aggressively in content and yet remain profitable.

In 2011, Kevin took over the premiere Bengali channel, Star Jalsha as General Manager and catapulted Jalsha into breaking its own ratings record with 'Chalo Paltai'. Kevin moved to lead the English channels cluster in 2013 where his role was to grow the English segment, especially in the light of digitization. Under his leadership, Star Movies Select HD was launched. In 2015, he took on the role of leading Hindi entertainment which includes Star Plus, and Star Utsav. Kevin started his career with The Times Of India Response as Senior Officer in 1992.

“We are happy to have our films, inspiring a billion imaginations – and paving the way for new thought. For all of us in the passionate business of film-making, there is no greater joy than this!”

Vijay Singh, CEO, Fox Star Studios India

Vijay Singh, CEO, Fox Star Studios India

Vijay Singh has been the CEO of Fox Star Studios India since 2008. Vijay is responsible for setting up the studio business in India which produces Bollywood films and has created a pan India marketing and distribution platform for Hollywood and Bollywood films.

Prior to this role, Vijay was President, Strategy & Corporate Development, and was responsible for developing new business strategy and overseeing Star’s joint venture businesses in India. Before joining Star India in April 2007, he was Managing Director - Developing Markets with the Tetley Group, London and was responsible for developing the Tetley brand across emerging markets including Russia, Eastern Europe, South Africa and South Asia. Vijay set up Sony Music Entertainment in India where he was responsible for setting up and then managing the growth plans of Sony’s music business as the Managing Director from 1996 to 2002. Prior to this, he worked with The Unilever Group, Walt Disney Consumer Products and the Tata Group as part of the Tata Administrative Services.

“We are passionate about our mission of taking sports to the grassroots and inspiring Indians to play every day.”

Gautam Thakar, CEO, Star Sports

Gautam Thakar, CEO, Star Sports

Gautam is CEO of Star Sports which has grown to become the home of sports in India. Gautam is committed to help pave the future for sports broadcasting through an intersection of technology and best in class fan viewing experience that will inspire India to play more.


Gautam brings over 20 years of experience in global leadership roles across Asia, Europe and the US in startups and multinational consumer and internet businesses. In his last role as President & CEO of Living Social in the US, he led the turnaround of the business leading to an acquisition by Groupon. Prior to that Gautam spent a decade at eBay in a variety of executive roles based in California. This included leading the global marketing team for eBay’s international business, managing eBay’s multibillion-dollar cross-border business, transforming a global subsidiary company called as CEO into a large ad tech player. Gautam started his career with Procter & Gamble where he was a regional brand manager for detergents based out of India and the Philippines.

Gautam is a passionate sports fan who doesn’t let his limited athletic prowess get in the way of his conviction in the power of sport to inspire and shape future generations. Gautam has an MBA from Indian Institute of Management, Lucknow and a Bachelor’s in Commerce from Sydenham College, Mumbai.

“We have an entrepreneurial culture that encourages people to push the limits, often surprising them about their hidden potential.”

Amita Maheshwari, President & Head - Human Resources

Amita Maheshwari, President & Head - Human Resources

Amita is Head of HR at Star, since 2009. Under her leadership, we have been able to diversify and upgrade our talent pool across the organization. Amita has successfully managed HR transitions and management changes during big-ticket launches and mergers & acquisitions of Asianet, Star Sports, Hotstar, MediaPro, Star CJ Alive, Maa TV, Movies OK, Star Movies Action, Jalsha Movies and Screen. As a reflective and caring leader, one of her most lauded initiatives at Star has been the implementation of the ‘Family Comes First’ policy, which includes the 6+6 maternal leave policy.

Amita is an Electronics & Telecom engineer with a specialization in Human Resources from XLRI. Before Star, she has worked in diverse organizations such as Asian Paints, GE Capital, Genpact and MetLife India Insurance. Amita also provides pro-bono support to Care India, an international NGO.

“As we expand our viewership, employees, and footprint across the globe, we’re equally mindful of building efficiencies and skills in the system to create a world class legal department”

Deepak Jacob, President & General Counsel

Deepak Jacob, President & General Counsel

Deepak Jacob has been the President & General Counsel of Star for the last nine years. Deepak has been pivotal in creating transformational legal and regulatory strategies which have guided the business through a decade of turbulent regulatory interventions, while ensuring that Star’s portfolio of channels continue to grow both in terms of revenue and market share.

Deepak played a significant role in the digitization of the analog TV industry resulting in unlocking of subscribers and revenues. He was one of the brains behind creating the self-regulatory mechanism for TV content i.e. the The Broadcasting Content Complaints Council (BCCC) for addressing consumer grievances and also preventing the government from censoring television content.

Deepak has been a part of Star’s growth story and the acquisitions of Asianet, ESPN Star Sports, Maa TV, creation of media pro and the launch of Hotstar. Prior to Star, Deepak served as the Head of Legal for eBay India, where he was responsible for managing risk and driving growth of the e-commerce platform. Previously, Deepak was the Senior Legal Counsel at Reliance Infocomm supporting the Broadband & Corporate Wireless division in building a successful business of bundled telecom services.

Deepak is an alumnus of University of Madras and has spent considerable time as a litigation lawyer in Delhi High Court.

“We deeply believe in the power of our storytellers - their characters can and do change society and make us believe that a better world is possible.”

Gaurav Banerjee, President & Head - Hindi GEC

Gaurav Banerjee, President & Head - Hindi GEC

Gaurav joined Star in 2008 and is currently the President and Head of Hindi entertainment. Since 2008, Gaurav has managed various responsibilities starting with curating content for Star’s regional channels to steering Star Jalsha to the number one spot within months of launch and heading the Content Studio. 

Gaurav became the Head of Content Strategy at Star Plus in October 2009 and was responsible for widely popular shows like 'Diya aur Baati Hum' and 'Sasural Genda Phool'. In his earlier years at Star, Gaurav anchored and executive produced Star News’ flagship 9 PM news show, 'Satyamev Jayate'. He was also responsible for launching Star Ananda which became the agenda setting news channel in Bengal. Gaurav believes that good stories provide context. It comes from his experience of being a journalist with Aaj Tak in 2000. As an anchor, he covered the Afghan war and the General Elections.

“In the media business with infinite choices and low switching costs - differentiation is not enough, you have to disrupt!”

Gayatri Yadav, President & Head - Consumer Strategy and Innovation

Gayatri Yadav, President & Head - Consumer Strategy and Innovation

Gayatri is the President of Consumer Strategy and Innovation at Star. Gayatri joined Star network in 2011 as Marketing Head and has led marketing of the network's biggest and boldest moves like the launch of “Satyamev Jayate”, the refresh and expansion of Star Sports, the marketing launch of the Hotstar brand and working on the "Nayi Soch" brand plan on Star Plus while building a world class Marketing team that stands apart in the sector.

Gayatri is now leading an agenda on Consumer Strategy and Innovation with a focus on Brand and Marketing Strategy and Big Data and Analytics for future growth. Gayatri's passion for consumers, brands and the incredible impact we have on society keeps the team at Star always inspired.

Gayatri has over 20 years of experience in Marketing across Consumer Products and Media. Gayatri started her career in Procter and Gamble in Brand Management working across categories and brands and later joined General Mills where as Chief Marketing Officer she was responsible for launching Pillsbury and developing a strong and differentiated portfolio of brands creating multiple categories in the then nascent packaged foods market. An alumni of Indian Institute of Management, Kolkata, Gayatri has been recognized as one of 'India's Best Brand Builders', the leading 'Marketer in Media and Entertainment' in India, 'India's Best CMO' and one of the 'top 50 most successful women leaders' in India. Gayatri is happiest when tasked with big, audacious challenges with large potential for impact.

“My mission at Star is to take its storytelling to every home in the world.”

Gurjeev Singh Kapoor, President - Distribution

Gurjeev Singh Kapoor, President - Distribution

Gurjeev oversees distribution for India. His role involves expanding Star's footprint and accelerating the distribution agenda for India. Gurjeev also has moved the international business from strength to strength - currently, Star is available in over 109 countries. His current portfolio includes distribution, ad sales & syndication for international business. His key territories include the UK, Europe, US, ME, Africa & APAC.

Gurjeev believes in delivering. He believes that the right mix of people, passion and vision can turn things around and deliver success for a business. In his current role, Gurjeev has created efficiency in the market and improved the business yield. He has also opened new markets with the syndication business and increased the business footprint through deeper reach and new subscribers. Gurjeev moved to London to lead the International Business for Star after a stint at MediaPro India (JV between Star & Zee) as the COO - managing India’s biggest distribution portfolio across 68 channels. In his role at MediaPro, Gurjeev worked with industry stakeholders to address the anomalies of the analog market and doubled the revenue in just three years.

He has played an invaluable role in curbing piracy and accelerating the pace of digitization to bring greater transparency in the business. He is an experienced industry veteran, with 22 years in media across destination channels such as ESPN, Star Sports, Discovery & Sony.

Gurjeev is a mechanical engineer from Delhi College of Engineering and holds an MBA from Faculty of Management Studies. He is also an avid sports player.

“The foundational strength and adaptive nature of high growth businesses establish their scalability and sustainability in the long term. To achieve this, it is essential to be able to see around corners and distil market signals from the noise.”

Ipsita Dasgupta, President - Strategy and Incubation

Ipsita Dasgupta, President & Head - Strategy and Incubation

Ipsita Dasgupta is President – Strategy and Incubation at Star. Aside from heading group strategy, her mandate includes leading Hotstar International and Pro Kabaddi League. Ipsita’s work experience spans across the U.S., China, India and South East Asia and across multiple sectors, including technology, general industrials, and consulting. Her focus at Star is to incubate new businesses and drive next generation growth for the company.

Before joining Star, Ipsita was the Chief Commercial Officer of GE South Asia and Greater China where she was responsible for marketing, strategy, new product and solutions, and strategic customer accounts across GE businesses. She led ‘In India for India’ growth programs, sales force effectiveness for the region, and was responsible for GE Bangladesh.

Prior to joining GE, Ipsita was Managing Director, Smart Connected Communities – Emerging Businesses at IBM. Her key responsibilities included developing business opportunities in Emerging Markets with a specific focus on the global, emerging middle class. Ipsita then joined Cisco, where she worked since 2002, bringing multi-faceted experience heading emerging markets strategy, marketing and in building and leading strategic business and consulting competencies at company-wide and regional levels.

Ipsita holds a Bachelor’s degree in Mathematics and Economics from Columbia University, and a Masters in Business Administration from Harvard Business School.

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