With over 60 channels across entertainment, movies, lifestyle and sports genres, we touch lives of more than 790 million people across India every month.
Star is the nation’s storyteller. We are constantly looking for new ways to redefine the norms and push the boundaries of entertainment. Through purposeful and unparalleled programming, we tell stories that inspires the nation and bring about a positive social change. Whether it be Sports or Entertainment, we have always invested in big and bold ideas. Not only do we bring a plethora of sports from Kabaddi to Cricket and Football to delight our viewers - we are making India a sporting nation in the process. Our pathbreaking content reaches the widest TV audience and in every corner of the country with an extensive network of regional channels in 8 different languages.
Our Offerings
With over 60 channels in eight languages across entertainment, sports, movies and lifestyle, we provide a wholesome offering. For enhanced viewing experience, we offer country’s best high definition (HD) portfolio with more than 25 HD channels.
Our philosophy for channel offerings is based on three principles which we hold paramount
- Affordability
- True consumer choice
- Ease of selection
Our a-la-carte offering allows you to subscribe to only what you watch. Bouquet offerings are crafted for different language and regional preferences to provide wholesome experience with the best mix of channels.
Incentives
We offer attractive incentives to our partners. This enables them to take our channel offerings to every home in India at reasonable rates.
We offer the following incentives on bouquets
- Penetration Incentive (A)
- LCN Incentive (B)
- Operator Size Incentive (C)
- Premiumization Incentive (D)
These incentives are provided as a % of the bouquet rate. Based on these incentives, effective bouquets rate for the DPO can be calculated as follows:
Effective bouquet rate = Bouquet Rate X { 1 – Distribution Fee of 20% – (A + B + C +D) }
Documentation
Detailed RIO documents, with pricing and terms and conditions, for all offerings and platforms are provided for DPOs.
See DocumentationFor TV Today Network Channels click here
