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A gift of vision

This Diwali, we celebrated the triumph of light over darkness by offering the gift of sight to those who need it the most.

A crisp, white card with a golden eye, shining like a star and encircled by a rangoli, reached thousands across the country on Diwali. In the reflection of the soft, morning light the recipients’ eyes lit up reading its contents.

It said that we, on their behalf, had funded an eye surgery, through The Vision Foundation of India and pulled someone out of permanent darkness with just Rs 1800. 

It’s unbelievable, but true that a large number of children, women and senior citizens suffering from blindness caused by cataract, across India, either don’t have the funds for the simple surgery to remove it or still believe that the irregularity is God’s curse upon them.

Research says that blindness often results in social exclusion, making the visually impaired vulnerable to abuse, poverty and early death. As per the World Health Organisation resolution on Vision 2020: The Right to Sight, the country is working hard to eradicate the widespread problem.

 

 

 

Diwali card
The message

More lights this Diwali

When our Diwali card reached our friends, they were moved. We received several e-mails telling us that they loved the idea of being part of the good cause and were also amazed to learn that a small contribution can change someone’s life for good. Some even made a personal donation to The Vision Foundation.  

One of the card's receipient said, "They say great people nurture grand thoughts. This Star India greeting and gift I received on the Diwali eve reflects the grandeur of a thought process that creates the leaders for all walks of life." Read more here.

One mail read, “I just wanted to say thank you for your beautiful Diwali card and the brilliant idea of gifting in my name. The Vision Foundation of India will be getting an additional and not-insubstantial donation from me personally.”

Another said, “Was inspiring to see the wonderful Diwali gift gesture done by Star on behalf of us. It’s truly inspirational and makes one feel proud to work with a brand that spreads the light by giving sight to the ones who need it. Will treasure the certificate.”

Last year, this simple gesture pulled thousands out of darkness. This festive programme sponsored 2076 cataract surgeries across 65 remote hospitals, in 20 Indian states to spread more light during the festival of lights. 

“We decided to champion the cause because we know how impactful the power of vision and imagination is and wanted many others to experience the same. At Star, we believe in the power of television to change the world and eyesight is critical in making that happen.”
Lydia Buthello, Brand Experience and Events team

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