Mrs. Shah had always secretly harboured an ambition – to be known not just as Mr. Shah’s wife, but as Minal Shah, the jewellery designer. However, tradition and her conservative upbringing meant that she never acted on that ambition. That was until she discovered a show on Star Plus that completely changed her perspective of the role of women. Inspired, she convinced her husband to let her become a partner in the business and design her own range of jewellery. When our team met her, Minal Shah’s designs were the jewellery store’s biggest draw. A television soap opera was the push she needed to go from traditional housewife to unique designer.