We all know the planet is under attack. We read about it in the news, we hear about it on our televisions, we’re taught about it in our schools. We’re constantly being told that our actions are leading to widespread environmental degradation, deforestation, and climate change. And yet, protecting the environment remains a low priority for most of us, relegated to the background while we deal with other “immediate” concerns.
On this World Environment Day, we at Star knew that we must challenge this sense of apathy. So we launched the #TimeToAct campaign, comprising four taut, hard-hitting, and informative films on the adverse effects of environmental destruction. Our focus was clear. We knew we needed to communicate that when it comes to the health of our planet, we do not have the luxury of waiting—we have to take steps now.