Star Re.Imagine Awards was established to recognise creativity and the use of integrated media in advertising campaigns aired during the VIVO IPL on Star Sports and Hotstar. Earlier this year, Star won the telecast rights for the VIVO Indian Premier League (IPL). To celebrate a decade of the most influential sports platform to come out of India, we attempted to take a fresh approach to the advertising that complemented its telecast. Brands, marketers, creative agencies and media houses found a platform to showcase their best work in a cricket subgenre and reach out to their fans.