“When Star briefed us on the project, I remember thinking that it was the wrong timing, the wrong day, the wrong duration,” says Walter Noronha, SVP, Account Management at Ogilvy and Mather.
“The biggest challenge for a show like this is how to communicate the seriousness of it to people without them switching off. We had to make people aware that 'Satyamev Jayate' isn't just a show. This is an initiative that they should care about.”
“It was about the conversations that we need to have, conversations that affect you, me, and the nation,” says Walter. “We made people curious, and they started watching it.”
We are constantly changing, challenging and doing totally new things. New formats, cutting-edge technology, with the highest quality standards – one of our key principles is to challenge status quo.
We have an incredible connection with our people. We are always working to understand their loves, their dreams and how we can help them do and be more.
Imagination is the heart of everything we do. We create new possibilities and open up new ideas. We pride ourselves on being a hothouse of creativity.
We care for our colleagues, our communities and our country. We believe in the power of using media as a force for good by creating content that has a positive impact on society.