In December 2018, at a match in Perth during the India-Australia Test series, Australian captain and wicketkeeper Tim Paine was heard asking Indian wicketkeeper Rishab Pant if he could babysit his kids while he took his wife to the movies. Not one to stay silent, Pant returned the taunt with a jibe about Paine being just a temporary captain. The exchange, caught on the stump microphone, went viral and had fans in splits.
At Star Sports, however, it was not only cause for laughter but also the perfect opportunity. The Australian team was coming to India just two months later for the Paytm India vs Australia ODI. The timing was ripe to engage viewers and drum up some excitement. And that’s how the Babysitting campaign was born.