Senior Executive-Product & Revenue StrategyProduct & Revenue Strategy
OVERVIEW OF THE COMPANYStarStar India has defined the Indian media landscape for more than 25 years, and today is one of the country’s leading media conglomerates, reaching more than 790 million viewers a month across India and over 100 other countries. Star generates over 30,000 hours of content each year and broadcasts 60+ channels, reaching 9 out of 10 C&S TV homes in India. Its portfolio includes channels offering general entertainment, films, sports, infotainment, kids and lifestyle content across 8 languages (Hindi, English Bengali, Tamil, Kannada, Telugu, Marathi, and Malayalam). Star Plus is India's No. 1 Hindi General Entertainment Channel. Star India is also present in the Indian movie production and distribution space through Fox Star Studios. Star India is making quantum leaps in transforming sports in the country, with 15 sports channels, Star’s is the country’s leading sports network and one that is helping India become a multi-sporting nation. Star is also driving the agenda on digital consumption in India with its digital content platform Hotstar, which is amongst the fastest growing in the world and is increasingly becoming the first port of call for internet adopters in India.
- BUDGET CREATION & REVIEW:
Develop annual budget of all channels as part of branch targets. Reforecast the budget as required based on the performance and as per company's set goals
Monitor the channels in the cluster for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to achieve the sales target to the region heads and branch head
- DEVELOP MARKET UNDERSTANDING
Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, and facilitate 'why buy?', propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
- ANNUAL DEALS/ IMPACT PROPERTIES/ CLIENT, BRAND, COMPETITION SPENDS MONITORING:
Support creation of pitch and evaluation of the pitch of annual deals and mega deals
Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre.
Identify and highlight opportunities to region heads and branch head
- BI & OTHER QUALI/ QUANTI REPORTS
Generating relevant reports proactively using BI and other tools like Elite Panel, TGI, etc.as made available for use
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