It is only when kids experience a sport by playing will they truly know the excitement of the game.
In 2015, we introduced KBD Juniors Tournament in 5 cities – in Delhi, Jaipur, Gujarat, Hyderabad and Nagpur so that kids (under 17) could play the sport and learn more about kabaddi in its new stadium format. The Delhi KBD Stars tournament received a historic 3x growth in participation of zonal games as 13,000 students from 70 constituencies participated. At the Gujarat Khel Mahakumbh, 4,500-odd kids participated, and at the Jaipur Khel Mahakumbh, we saw a participation from 5,500-odd kids.
We also took Pro Kabaddi League to business schools in order to create aspiration and thought leadership around the sport, and we introduced it at inter-collegiate sports events such as IIM Sangharsh.
The success of a sport is visible when you start seeing people playing it. Playing a sport creates an intangible affinity with a sport. The team at Star Sports has witnessed this rise across urban India. They believe a few residential complexes in Mumbai have converted their old volleyball courts into kabaddi courts; in Mumbai in Shivaji Park, and in Delhi, near the lawns of the Indira Gandhi International Airport, you can see a lot of kids playing kabaddi today.