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Talking about the awards, Star India COO Sanjay Gupta said, “Television and cinema are the two cornerstones of our entertainment ecosystem. Star Guild Awards are extremely prestigious as they are based on peer recognition by members of the Guild. We are delighted to host them once again and our viewers can look forward to an entertaining night on TV.”
The Hindi GEC genre remains highly competitive with four channels: Star Plus, Colors, Zee TV and Sony competing for the top spot.
Jyotsna Viriyala, Star Utsav - business head, told TelevisionPost.com that apart from the logo, there are more changes on the cards. She, however, declined to divulge more details.
Big Star Entertainment Awards on Star Plus scores 9.9 TVM while Got Talent on Colors records 6.2 TVM on New Year eve.