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MIPCOM 2014: Star India eyes newer formats, greater reach

21st Century Fox co-chief operating officer James Murdoch said, “The business in India has been doing great. We are the number one network there. If we continue to innovate and lead in India, it will prove to be a game changer for us.”

Scale change for next Life OK-stage

Ajit Thakur, general manager, Life OK said, "We will be launching an aggressive content and marketing exercise. This is the sort of content revamp that a GEC would ususally carry out over a year, but we have decided to do it in three months. Over the past two and a half years, we have reached a certain level, and now want to go to the next level. We have a formidable share of 14 per cent in the GEC market and now want to provide even more differentiated content."

All of our business is risk: James Murdoch

21st Century Fox co-chief operating James Murdoch said, “I think all of our business is risk. We like to look at a competitive landscape where you might have strong incumbents in a place, but we like to look at places where we think we can make a challenge.”

STAR Plus and Ashutosh Gowariker scale new heights with EVEREST

Uday Shankar, CEO, Star India said, “Star India has always endeavored to bring to our audiences, innovative content that takes the Indian Television viewing experience to the next level. Everest is another big leap for us in that direction. We are proud to have partnered with a visionary like Ashutosh Gowariker who is one of the most adept story-tellers of our country. EVEREST is a stunning visual delight and an attempt at presenting something never-seen-before to our viewers. I am sure that the story of our protagonist Anjali will resonate with millions in India and inspire them to conquer their own EVEREST.”

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