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Nitin Kukreja, Head of Sports Business, Star India, said: "We are delighted with the viewer traction for the series. There is an upswing of almost 18 per cent in average time spent per viewer per match for the India-Australia ODI series as compared to all India ODIs played in the year 2013. We are pleased to note the stickiness that Hindi commentary has been able to generate in the HSM markets. This is a clear cut vindication of our strategy of promoting choice of language for the consumer."
Nitin Kukreja, Head of Sports Business, Star India, said, “The consumption of sports till date has been limited to big live events. We however would like to engage more deeply with passionate sports fans. Therefore, we are embellishing our live content with a range of new shows and formats. This move is a critical step forward in creating a compelling experience for multi-sports fans who want to watch their favourite sports live and also want to have access to the best of non-live sports program
Opening at 6,034 TVT, Nach Baliye 6 on Star Plus was most viewed non-fiction show in Week 45 just after Comedy Night with Kapil on Colors
Star India head of digital business Ajit Mohan says, “With the project, we wanted to give fans something special. Almost everybody in the media industry is running a special series on the cricketer but we wanted to create a memorabilia of sorts. Something that is easy to consume and something with which everyone can relate.”