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Priyanka Chopra stands up for women safety on Life OK’s Savdhaan India

Bollywood actress Priyanka Chopra hosts an episode of Life OK’s popular crime docu drama, Savdhaan India – Mumbai Fights Back.

Fresh content will be key for the English genre: Kevin Vaz

Kevin Vaz, Business Head, English Cluster, Star Jalsha and Jalsha Movies at STAR India stressed on the need for channels in the English Entertainment genre to evolve and showcase fresh content as well as establishing a connect with the right set of audiences.

"FX will now push advertising on the channel in a big way": Kevin Vaz

According to Kevin Vaz, business head, English channels, STAR Jalsha and Jalsha Movies, STAR India, the data over the past three-four months shows that 50 per cent viewers of the channel belong to SEC A and 72 per cent reside within the top four metros. "The second phase of digitisation has helped us in a big way," says Vaz

An epic battle

Ajit Thakur, general manager, Life Ok said, “Execution plays an important role. In our case we had to get everything perfect. Instead of making the usual set we created a chroma based set and therefore relied more on graphics.”

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