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Bollywood actress Priyanka Chopra hosts an episode of Life OK’s popular crime docu drama, Savdhaan India – Mumbai Fights Back.
Kevin Vaz, Business Head, English Cluster, Star Jalsha and Jalsha Movies at STAR India stressed on the need for channels in the English Entertainment genre to evolve and showcase fresh content as well as establishing a connect with the right set of audiences.
According to Kevin Vaz, business head, English channels, STAR Jalsha and Jalsha Movies, STAR India, the data over the past three-four months shows that 50 per cent viewers of the channel belong to SEC A and 72 per cent reside within the top four metros. "The second phase of digitisation has helped us in a big way," says Vaz