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Says Star India CEO Uday Shankar, "Mera Desh is an invocation by India's most revered artists with a simple and clear message to fellow citizens -- to look at tragedy squarely in the eye and overcome it by joining hands. Star India is humbled to receive support from Hindi cinema's biggest icons."
Star Sports has appointed Indian cricket team captain and youth icon, MS Dhoni, as its brand ambassador to promote Barclays Premier League soccer (BPL) in India. A keen soccer enthusiast and a Manchester United fan, Dhoni will invite all sports fans to ‘Join the Game’ in a clutter-breaking integrated marketing campaign which will be launched early next week.