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Cricket World Cup breaks digital viewership records, sets stage for ad spending to shift to apps

Ajit Mohan, head of digital, Star India said, “Success in the last two months has given us confidence that India is ready for a mobile app." Adding that the numbers recorded are the “highest ever aggregation of users for a sporting event on digital.”

FX India to launch ‘Doctor Who’ series in May

FX India will launch the series on 15 May and will air it from Monday to Friday at 9 pm.

IPL scores, online and on air

Sanjay Gupta, chief operating officer at Star India said, “Hotstar is already off to a strong start in the 2015 IPL.The platform has recorded more than 40 million video views for the first 5 days of the tournament. This is six times the viewership on last year. It is a dramatic and unprecedented shift.”

Star Pravah adds new show to boost early primetime

Arre Vedya Mana, the show, which is a romantic journey of two young lovers, will go on air starting 20 April at 7 pm. The channel, in order to promote the show, has created hashtags #FirstLove and #StarPravah on social media websites. With the launch of this show, the existing programme Priti Pari Tujhvari has been moved to 6:30 pm.

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