Press Release

GEC Watch: Star Plus’ dominance continues in weekday, Colors rules weekend programming

11 April 2014

As Star Plus continued to dominate the weekday programming with seven of its shows in top-10, Zee TV reduced to one show in Week 14 of TAM 2014. According to TVT data sourced from TAM subscribers for Week 14 of TAM 2014 (March 30 – April 5) CS 4+, HSM markets, Colors’ no-show in weekday top-10 ended this week and the channel secured a slot. SAB’s Tarak Mehta continued to be in the top-10 club.

Weekend programming was clearly dominated by Colors with Comedy Nights with Kapil at the top followed by Khatron Ke Khiladi. Special episode of Comedy Nights with Kapil with Amitabh Bachchan as the guest on Saturday rated 11.1 TVM.

The final episode of ‘Satyamev Jayate’ on Star Plus garnered 5.9 TVM in All India All 4+.

Weekday toppers (all data in TVM, 000000’s)

Diya Aur Baati Hum on Star Plus retained the top slot among the weekday shows with 11.9 TVM this week (last week 11.7 TVM).

Star Plus’ Saathiya held its viewership and second position. The show fetched an average viewership of 9.8 TVM (last week 9.8).

Jodha Akbar on Zee TV retained its No. 3 slot despite a drop in its viewership. The show fetched an average viewership of 8.9 TVM (last week 9.4 TVM).

Yeh Rishta Kya Kehlata Hai on Star Plus held No. 4 position with an average viewership of 7.7 TVM (last week 7.7 TVM).

SAB’s Taarak Mehta ka Ooltah Chashma too was unmoved at No. 5. Its average viewership was recorded at 7.4 TVM (last week 7.3 TVM).

Veera on Star Plus retained No. 6 position with an average viewership of 6.9 TVM (last week 6.7 TVM).

Star Plus’ epic series, Mahabharat, held No. 7 position. It garnered 6.6 TVM this week (last week 6.1 TVM).

Pyaar Ka Dard Hai on Star Plus was at No. 8 with an average viewership of 6.3 TVM (last week 6.1 TVM).

Star Plus’ late primetime show Ye Hai Mohabbatein climbed one position to No. 9 this week by garnering 5.4 TVM (last week 5.7 TVM).

Colors’ Sasural Simar Ka entered the top-10 club with an average viewership of 5.3 TVM (last week 5.6 TVM).

Weekend toppers

Comedy Night with Kapil on Colors strengthened its leadership and fetched an average viewership of 9.7 TVM in Week 14 (last week 8.7).

Colors’ flagship show Fear Factor – Khatron Ke Khiladi grew this week and averaged at 7.1 TVM (last week 6).

The final episode of ‘Satyamev Jayate’ on Star Plus garnered 5.9 TVM in All India All 4+ (last week 6.4 TVM).

Sony’s crime series, CID, fetched 5.4 TVM against last week’s 4.9 TVM.

Dance India Dance L’il Masters Season 3 on Zee TV dropped to 4.3 TVM this week (last week 4.9 TVM).

Sony’s second crime show, Crime Patrol, garnered 2.9 TVM (last week 3.1).

Fear Files on Zee TV fetched 2.8 TVM against last week’s 2.4 TVM.

Life OK’s Shapath recorded 2.8 TVM (last week 2.4).

Hatim onLife OK fetched 2.3 TVM (last week 2).

Source: Bestmediainfo.com

Show me everything from anytime

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Imagine more
Id: 6521