The inaugural edition of the International Premier Tennis League (IPTL) will be broadcast in more than 125 countries, potentially reaching over 300 million households internationally, the organisers have said.
The inaugural edition of the International Premier Tennis League (IPTL) will be broadcast in more than 125 countries, potentially reaching over 300 million households internationally, the organisers have said.
Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.
Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.
Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”