Press Release

Laut Aao Trisha – Life OK’s boldest series on love, betrayal and in family crimes

16 July 2014

~ Bollywood Star Bhagyashree to be seen in a leading role along with Television’s finest actors Rajeshwari Badola, Jai Kalra and Eijaz Khan ~

~ Adapted from Spanish Telenovela ‘Dónde está Elisa?’ the show takes a shockingplunge into the lives of the rich and famous ~

~ Trace a mother’s journey of finding her missing daughter starting 21st July 2014, at 10PM on Life OK ~

Mumbai, 16th July 2014: ‘There are many layers to a relationship and sometimes you need a trauma to reveal them’ - shared by actor Bhagyashree, a thought so terrifying yet surprisingly true. Laut Aao Trisha, a bold new show by Life OK explores one such facet of fragile relationships and vulnerable people. With the launch of this new show, Life OK brings to the fore topics which have never found a standing in the general entertainment space. Adapted from the acclaimed Spanish Telenovela ‘Dónde está Elisa?’ the series revolves around the quest of a mother in search of her missing daughter.

Slated to launch on 21st July 2014, the show will see Bollywood’s sweetheart Bhagyashree Patwardhan in the lead role along with television stars Rajeshwari Badola, Jai Kalra and Eijaz Khan. Bringing alive a story that is bold and thrilling, the show will also touch upon some issues that plague the society in a manner that is sensitive yet thought provoking. With this bold new venture, Life OK will touch upon the concept of in-family crimes that often remain hidden behind closed doors.

Laut Aao Trisha is a story about the journey of the rich and famous Swaika family who realize that their lives have fallen apart with the sudden disappearance of Trisha. Amrita, an adamant mother, will leave no stone unturned in her quest to find her 18 year old missing daughter. With every move she makes, a new secret unfolds – leaving behind shards of a broken family. Starring Bhagyashree Patwardhan as Amrita Swaika, television’s popular names Jai Kalra, Rajeshwari Badola and Eijaz Khan will be seen as Prateek Swaika, Lavanya Garewal and ACP Kabir respectively.

Commenting on the launch, Ajit Thakur, General Manager, Life OK said “This year has been momentous for Life OK. Not only have we grown strength to strength but we have also successfully managed to challenge the status quo of the industry by presenting content in a different light. We have always been conscious of presenting socially relevant stories and Laut Aao Trisha is one such show, which, with its bold content, borders on thrill, suspense, family drama and touches upon the concept of in-family crimes. We want to present stories without being judgemental.”

Laut Aao Trisha is produced by 24 Frames’ Nandita Mehra and Bhairavi Raichura and is an intriguing story full of tricky plots that deals with the issue of in-family crimes. Halfway between desperation and uncertainty, will the family be able to expose the person who is playing this diabolical game? Will they be able to mend the family fabric that has been ripped apart? Will Trisha ever come back home safe to her parents?

~ Catch the bold drama unfold starting 21st July, every Monday to Friday at 10 PM on Life OK ~

Show me everything from anytime

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Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

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