Press Release

Life OK in association with Ekta Kapoor announces ‘Kalash’

10 March 2015

National, March 10, 2015:  Balaji Telefilms and Life OK join hands once again to bring a new show titled ‘Kalash’. The show is about a small town girl’s immense faith and belief in Goddess Maa Ambe and that Maa will protect her from the evil forces. Her firm belief in Maa Ambe gives her the strength to face challenges that comes her way thus making her resilient and powerful. The show depicts the fact that where on one side women are worshipped as deities, on the other, they are mistreated.

With the story unfolding, it will bring in unexpected twists and turns adding to the drama of the Ekta Kapoor show.  The show features Aparna Dixit (Devika) and Krip Kapur Suri (Ravi) in lead roles.  Kalash will air at 8.30 pm time slot starting March 23.

Show me everything from anytime

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Imagine more
Id: 5959