Press Release

Life OK launches new fiction Baawre

29 May 2014

Premiering June 2, the show depicting a passionate love story will be telecast at 7 pm and 10 pm every Monday to Friday.

Life OK is all set to launch a love story of two opposite characters in its new show Baawre – chal jahan chalen mann ke paon re. Premiering on June 2, the show will be telecast at 7 pm and 10 pm every Monday to Friday. 

The new series also marks the television debut of the acclaimed and hugely popular, Neelesh Misra. He has co-produced the show in association with Sunshine Productions’ Sudhir Sharma and will also be seen in it as the ‘sutradhar’ who links and holds the story together.

Commenting on the distinctiveness of the show and the association with Neelesh Misra, Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller and Bollywood writer Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”

Shot in the city of Nawabs – Lucknow, the show explores the multiple facets of the city that blend perfectly well with the storyline.

Source: Bestmediainfo.com

Show me everything from anytime

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Imagine more
Id: 6398