Press Release

Star Plus launches a tale of Friendship & Love with Suhani Si Ek Ladki

6 June 2014

~ Premieres on June 09, 2014 every Monday to Saturday at 06:30 pm~

Allahabad, Friday, June 06th, 2014: “How will I meet my soul mate? What would it be like to fall in love? How will I know that it’s true love?” These are the most dominant questions in the mind of the young and restless as ‘Love and Friendship’ engulfs their world! Keeping this in mind, Star Plus is set to present an endearing young tale of friendship and romance set in the hinterland of Allahabad. Titled Suhani Si Ek Ladki, the show explores the intertwined lives andworlds of three vivacious, fresh and diverse personalities – Suhani, Soumya and Yuvraj. Each of them is as different from the other as chalk and cheese but is connected by a bond of companionship and love. Produced by Panorama Entertainment, this light-hearted & youthful fiction show is all set to premiere on June 9th at 6.30 PM on Star Plus

Suhani Si Ek Ladki traces the journey of Suhani, Soumya & Yuvraj and their differing ideologies of love. Suhani, an innocent, simple and average looking girl, wants a man who may not be good-looking or rich but is blessed with a heart of gold and who would love her for who she is. In contrast to Suhani is her extremely beautiful best friend Saumya who lives in her own dream world and believes that true love is all about being pampered by your partner. On the other hand, Yuvraj is a handsome & rich scion of a business family whose ultimate dream in life is to marry the most beautiful girl in the world, his belief being that external beauty alone is the marker of a good heart. What happens when their three lives collide, intertwining all of them within a common thread of friendship and love? The result is a very interesting, heart-warming story with multiple twists and turns which will alter the lives of Suhani, Soumya and Yuvraj forever.

Talking about the show, Nikhil Madhok, Senior Vice President, Marketing & Programming Strategy, Star Plus said, With Suhaani Si Ek Ladki, we hope to further strengthen our bond with the youth. Over the last one year, Star Plus' viewership amongst all demographics has increased significantly on the back of fresh engaging content. However progressive young women have forged a especially strong bond with us. This show will resonate with them, highlighting their dreams and aspirations and a take on love that they will find refreshing.'”

Get ready to liven up your evenings with Suhani Si Ek Ladki, a mint fresh story of friendship and romance starting June 9thevery Monday to Saturday at 06:30 pm only on Star Plus!

Show me everything from anytime

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Imagine more
Id: 6393