Press Release

TAM Report: 534 million viewers for ICC World Cup so far in India

13 March 2015

262 million viewers watched the India Vs West Indies match, while the India-SA match was viewed by 257 million viewers.

The ICC World Cup 2015 fervour has continued to grip the nation. In the first three weeks (till March 7) and still in the league stage, the viewership for the ICC Cricket World Cup 2015 rose to over half a billion viewers. The cumulative reach of the ongoing World Cup touched 534 million viewers, after the first 29 matches (TAM data CS4+ extrapolated to the universe using a standard conversion factor).
With the defending champions on a roll, the India Vs West Indies game rated 13.1 TVR across Star network and DD (TAM M15+ ABC). The match fetched 10.9 TVR on Star network and 2.2 TVR on DD (TAM data M15+ ABC). 262 million viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch team India chase down the West Indies, to register their fourth consecutive win at the ongoing tournament.
While multiple feeds were available, Hindi, English and Tamil emerged as the preferred languages. Hindi and regional language contribution continued to be high with 80 per cent of the viewership coming from the non-English feed.
Star extended the 'Mauka' campaign for the India Vs West Indies game incorporating the festive celebrations on the occasion of Holi, receiving overwhelming response from the fans. The India-West Indies promo was watched by over 2.7 million fans as the campaign overall crossed over 17 million online views.
Source: Afaqs.com
Related Articles:
Print
Show me everything from anytime
Press Release

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

Press Release

Media: A paradigm shift

Uday Shankar, Star India CEO says he’s invested big money in content to keep his viewers hooked.

Press Release

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

1
421 422 423
630
Imagine more
Id: 5458