Producer
On Air PromotionOVERVIEW OF THE COMPANY
StarStar India has defined the Indian media landscape for more than 30 years, and today is one of the country’s leading media conglomerates, reaching around 700 million viewers a month on TV across India and over 100 other countries. Star India’s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India. The Star Sports network is one of the leading sports networks with 17 channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation. Disney+ Hotstar, India’s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 8 languages, regional and national News, and coverage of every major global sporting event, including the IPL. The company is present in the Indian movie production and distribution space through Fox Star Studios. The studios is also responsible for the marketing and distribution of its Hollywood slate in the country. For more details visit us at http://www.startv.com/JOB DESCRIPTION
KEY RESPONSIBILITIES
- Conceptualize creative campaign ideas with out of the box copy to create pathbreaking promos/campaigns within the brand guidelines and as per briefs.
- Strong conceptualizing and scripting skills.
- Should be able to produce multiple options of scripts/Promos for any project.
- Ability to direct postproduction team of editor, designers, VO talent, and sound engineers.
- Ensure consistently high quality of creativity and production.
- Coordinate with the operations team, programming and scheduling for dispatches and telecasts.
- Ensure primary & Secondary elements are available for the smooth running of channel operations and promotional plans for Star Gold, Star Gold 2, Star Utsav Movies, Star Gold Select, UTV action, UTV Movies and UTV HD
- Be open to added job responsibility for and above what has been mentioned above
PERFORMANCE MEASURES
- Effectiveness of campaign/copy – Clutter breaking promos
- Performance of channels - TVR
- Error-free on-air promotions
QUALIFICATION
- Preferably Mass Communication / Film Studies / Advertising Graduate with 6 + years’ experience in creative writing for On-air Promotions /Ad Agency.
- Proven expertise and track record in Campaign ideation and execution
KNOWLEDGE AND SKILLS
- Ability to understand the communication objective of any creative project
- Ability to understand and crack creative briefs.
- Need to be hands-on with shoots, scriptwriting and editing of promos.
- Has a good sense of aesthetics and visual treatment
PERSONAL ATTRIBUTES
- High ownership & responsibility
- Innovative & Hard working
- Articulate, passionate, meticulous, persuasion and negotiation skills
- Ability to deliver under pressure and function without constant supervision.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.