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Dish TV managing director Jawahar Goel sai, “As cable is not aggressive and struggling with its own on-ground issues, there is an increase in demand for DTH.”
Star Sports continued its expansion the sports business with the acquisition of the rights to the Pro Kabaddi League (PKL) and also became an active partner in the sports promotion and popularity.
Premiering on 22 December, the show ruled the 8-pm time slot with 7.3 TVM on the launch day itself. The show went on to beat the best launched show of 2014, rival Zee TV’s ‘Jamai Raja’, which was at No. 1 with 5.5 TVM on the launch day.
Mahakumbh has become the first ever Indian show to be promoted on Times Square billboards, claims the channel.