Telling the world

Screen Awards on Life OK fetched 5.3 TVM, while ‘Bigg Boss’ on Colors averaged 5.8 TVM in its finale week

Star India COO Sanjay Gupta said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90 per cent of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at Star, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take th

Move may benefit firms such as Star India; HC also took into account broadcast rights fees paid by private channels.