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Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

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A shiny televised image for an ancient village game

The spanking-new teams of the Pro Kabaddi League (PKL)—the Patna Pirates, the Telugu Titans and six others—face off before a cheering stadium.

Can Star Sports mass-popularise kabaddi with Pro Kabaddi League?

Star Sports released an aggressive promotional campaign for the league. The much talked-about Pro Kabaddi League launched last week, is being promoted by celebrities all across the country.

Guest Column: Pro Kabaddi League will give sustained ROI to brands: Mandeep Malhotra

"With encouragement given to sports and participation, we will see more victories at international forums, which in return will bring joy and pride to the entire nation."

FX PURSUES ULTIMATE EDGE SEEKERS: A MAMMOTH BRAND CAMPAIGN LAUNCHED BY THE CHANNEL TO CONNECT WITH THEIR EVER INCREASING VIEWER BASE

To reinforce the brand ethos, FX has embarked on a journey to hunt and reach out to the Edge Seekers, in order to excite them and satisfy their thirst for thrill. Overall the brand campaign is experimental and trend-setting akin to its target audience, having been designed to capture interest and intrigue to the premiere FX viewer.

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