Telling the world

Sanjay Gupta, COO at Star India said, “Cricket, and especially the World Cup, is usually considered expensive and only very large advertisers were able to access it so far. We are also seeing interest from brands that have not been into cricket before and contribution from these new advertisers will be very high.”

Announcing the initiatives, Sanjay Gupta, Chief Operating Officer, STAR India said, “The World Cup is the biggest event for Indian consumers. The last edition was watched by 90% of TV viewers in the country, making it the largest aggregation of consumers possible. With India as the defending champions, the whole country is set to follow the team’s defence of its title in Australia and New Zealand and we, at STAR, plan to make this World Cup, a ‘Cup for All’. We will introduce many firsts and innovations in sports broadcasting to take the great game of cricket to the next level and provide an unprecedented viewing experience to the millions of cricket fans in India.”

Sanjay Gupta, chief operating officer, Star India said, “Star will be broadcasting this World Cup in six languages, making it far more inclusive than any other sporting tournament on TV.”