Telling the world

Broadcaster Star is elated. "These (viewership) numbers will help us sell better next year," said Sanjay Gupta, chief operating officer at Star India. "A lot of brands were keen this year, but next year will be even better."

‘Dare to Dance’ opens at 4.5 TVM to become the second most watched show of the weekend. Sony’s new weekday show ‘Hum Hain Na’ opens at 3.2 TVM in Week 36 of TAM 2014

Uday Shankar, chief executive of Star India, the entertainment and sports network that is a division of 21st Century Fox said, “Kabaddi has deep roots and resonance, but the challenge was to present it for the urban middle-class Indians as a style and attitude statement. To get them to say ‘Oh my God, kabaddi is actually quite cool.’?”