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‘Social buzz definitely leads to more engagement with (TV) viewers’

Q&A with Star India's Pallavi Tibrewal on an online game developed by Grey for the ‘Life of Pi’ premiere, role of digital initiatives, and monetising social buzz

'Life of I' promotes movie premiere

Pallavi Tibrewal, VP, marketing, STAR GEC Channels, says, "Marketing has today become very personalised and a successful marketing campaign needs to provide the consumer a personal touch. This game provides a personalised experience to the people and the video at the end of the game also provides a great proposition for people to connect their life journeys with."

Watching with America

Kevin Vaz, business head, English channels, STAR India, explains that apart from availability on the internet, people ask for DVDs from abroad. "When you don't give the audience a choice, they will go to piracy. He/she is a global Indian and is aware of what is available where and which seasons of which shows are running abroad."

Fox Star Studios and Vishesh Films ink a three film deal

Fox Star Studios' Vijay Singh said, "Vishesh Films and Fox Star Studios have tremendous faith in each other's capabilities to deliver great content.We have had one of the most successful partnerships in the Industry and we are proud to take this further with three of the finestdirectors in the country today Vikram Bhatt, Mohit Suri and upcoming film maker Ajay Bahl.

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