Telling the world

After taking No. 3 position last week, Life OK has further strengthened its position and is now at the kissing distance from Zee TV.

Market leader, Star India's success with its second channel, Life Ok (which last week took the third spot in the GEC chart, pushing Colors to the fourth slot) has definitely been an incentive for the other broadcasters to go ahead with their respective second Hindi GE channels.

Ajit Thakur, general manager, Life OK, says, "As a channel, we have always followed a disruptive path. So, in the final week of the IPL, when other GECs were taking it slow, we decided to have high points in most of our shows. This has paid off. Of course, the Now Awards has contributed as well, but it's not solely responsible for the spike with a rating of around 2 TVM."